Design + Strategy:
custom websites for small business owners.

Bringing your business ideas to life through high-performing, strategically crafted websites that speak to your audience.

Let’s Connect
14 years
of UX, design, SEO, + content strategy experience
Over 200
small businesses served across web, content, + strategy
2 disciplines
UX design + content strategy, working together under one roof
Who is saltwood

A boutique web studio where strategy and design actually work together.

Most small businesses get handed a pretty website with no real plan behind it. Saltwood exists because you deserve both.

I’ve spent 14 years working at the intersection of UX, design, SEO, and content for Silicon Valley tech companies, large non-profits, and now independently through Saltwood. That means I understand not only how to build a great website, but how to make sure the right people find it.

Whether you need a brand-new site, a smarter content strategy, or a full digital presence overhaul – Saltwood brings the thinking and execution together.

Services built for you

What I Can Do For You

Current site audits & reviews

Something feels off about your site but you’re not sure what. A strategic review looks at your site through the eyes of your ideal client and tells you exactly what to fix first.

UX & usability · Content & SEO · Conversion review

Web design & build

A website that actually does something – not just a digital brochure. Every Saltwood site is designed, written, and built with strategy at the centre, so it’s ready to attract the right clients from day one.

Built on WordPress · From $3,500 · Scope discussed on discovery call

Ongoing strategy & support

Your website isn’t a set-it-and-forget-it asset. Whether you need someone to keep the lights on or a dedicated partner driving growth, ongoing support means your site keeps working long after launch.

UX strategy · Content strategy · Site improvements · Monthly retainer

Wherever you’re starting, there’s a path forward.

From a quick site review to a full redesign and ongoing partnership, Saltwood has a service built for where you are right now.

Find Your Starting Point
  • Saltwood (Nikki) created a really clean and cool website to help potential customers find and trust me.

    She took the time to understand my services and business, made the process really easy (especially for someone like me who didn’t even know how to answer the question “what’s your url”), and delivered a site that helps people find my local handyman services.
    Tony • Coastal Craft OBX